Founder with their rescue dog

When Love Becomes a Mission

Dirty Paws wasn't born in a corporate boardroom. It started in my kitchen in 2018, when my rescue dog Max developed severe skin issues that no commercial product could solve.

After consulting with veterinarians and natural formulators, I began creating small batches of shampoo using only pure, natural ingredients. The transformation in Max's coat and skin was remarkable - and friends with dogs started asking for my formula.

That's when I realized: our dogs deserve better than the chemical-laden products dominating the market. They're family members who live shorter lives than we do - shouldn't those years be filled with the absolute best care possible?

At Dirty Paws, we believe quality always comes before profit. Every bottle is crafted with the same care I put into that first batch for Max.

What We Stand For

The principles that guide everything we do

Dogs First, Always

Every decision we make starts with a simple question: "Is this the absolute best for the dogs?" If the answer isn't a resounding yes, we go back to the drawing board.

100% Natural Commitment

No compromises. No "mostly natural" claims. Our products are completely free of sulfates, parabens, synthetic fragrances, and harsh detergents that can strip your dog's natural oils.

Planet-Conscious Practices

From our recyclable packaging to our sustainable sourcing practices, we're committed to minimizing our environmental pawprint at every step of production.

Giving Back

5% of all profits go to rescue organizations helping dogs find their forever homes. Every purchase helps support dogs in need.

The Pack Behind the Product

Meet the humans (and canines) who make Dirty Paws possible

Alex Johnson - Founder

Alex Johnson

Founder & Formulator

With a background in organic chemistry and a lifetime love of dogs, Alex created the original Dirty Paws formula for their rescue dog, Max.

Dr. Sarah Williams - Veterinary Advisor

Dr. Sarah Williams

Veterinary Advisor

A specialist in canine dermatology with 15 years of practice, Dr. Williams ensures our formulas meet the highest standards for skin health.

Max - Chief Testing Officer

Max

Chief Testing Officer

The inspiration behind Dirty Paws. Max's sensitive skin and luxurious coat are the benchmark for all our products.

Jamie Chen - Sustainability Director

Jamie Chen

Sustainability Director

Jamie ensures our commitment to the planet is reflected in every aspect of our operations and packaging.

Dirty Paws shampoo dilution guide

More Value in Every Bottle

Unlike most dog shampoos, our concentrated formula is designed to be diluted - giving you more washes per bottle while maintaining its effectiveness.

Each 16 oz bottle can be diluted to create up to 32 oz of ready-to-use shampoo, making our $25 price point an even better value. We believe luxury shouldn't have to break the bank.

View Dilution Guide

Join Our Mission

Help us create a world where every dog enjoys the benefits of truly natural grooming products.